Users will soon have a updated setting that allows them to reduce the volume of AI-made videos appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement comes amid a rise in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising video streams on another major platform only show content made by AI. A significant portion of this output is deemed mass-produced AI material, a phrase for substandard, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that many people like content made with AI tools, including computer-generated images to informative clips, and we want to offer the community the ability to increase or decrease of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service identified as AI-generated. Collectively, in excess of 100 mn pieces of content are uploaded to the service each day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI-generated videos they view by opening the “manage topic” setting in the platform and choosing the AI content topic. Additional categories that are already be adjusted under the setting include current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules oblige creators to tag “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI video that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on apply an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This action is designed to stop users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a two million dollar awareness program for experts and institutions to develop educational content about using AI responsibly. This program will support non-profit groups focused on educating coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following discussion over plans to cut jobs for hundreds of safety staff in Britain. It is expected to eliminate 439 jobs in its user protection division in London, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official explained that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is really helping us process content quickly.”
